You didn’t start your business to spend your days planning social media content.

That’s where I come in.

strategic social media that gets your brand noticed

Here’s the trade:

You give me 60 minutes of your time. I create one month of polished content

The process:

One monthly 60-minute call to capture your voice, expertise, and the real-time updates shaping your business.
A custom strategy crafted to align with your goals and the direction your business is heading.
Monthly content creation — written, designed, and scheduled so your social media runs seamlessly in the background while you focus on everything else.

What People Are Saying

"Aerin’s strategic social media leadership significantly amplified our engagement and visibility, while her calm professionalism, proactive collaboration, and ability to deliver under pressure made her an invaluable asset."

— Patrick K.

“Aerin has proven to have exceptional project management skills while working in fast-paced environments. She is extremely detail-oriented and excels in a high-pressure environment with tight deadlines.”

— Sophie K.

“Honestly, handing my content over to Aerin was the best decision I’ve made for my business. I didn’t realize how much time and mental energy it was eating up until it was gone. Now I can actually focus on the parts of my business I love and still have time to, you know, have a life.”

— Tina M.

Two signature ways to collaborate

Social Media Management

Done-for-you content that works while you work.

What I do:

Plan, create, and schedule your monthly content
Build a tailored content strategy designed for your audience
Deliver monthly reports on your growth
Keep your brand consistent month after month

Why you’ll love it:

One call a month — I take care of the rest
Your content becomes strategic, consistent, and stress-free

browse my packages

Strategy & Audit Sessions

Expert eyes. Actionable insights. A plan you can run with.

What’s included:

Full audit of your current content
Clear growth opportunities identified
Tailored strategy aligned with your brand goals
Action plan you can implement immediately

Perfect for you if:

You’re not ready for full management
You’re stuck, scaling, or refreshing your brand

see what’s included

Add-Ons

Need a few extra posts or a one-off campaign? I’ll craft on-brand, ready-to-post content that aligns with your existing strategy and stops the scroll.
Custom, strategic, and conversion-focused — I’ll design a site that looks stunning and works hard behind the scenes to support your brand goals.
Let’s find the words that sound like you — and sell like crazy. I’ll help you define a clear, compelling brand voice you can use across every platform.
Get a no-fluff, high-impact review of your current digital presence — complete with recommendations to improve clarity, consistency, and performance.
From sales sequences to community updates, I write emails that sound like you, connect with your audience, and drive results.
Long-form content that positions you as the expert — without you lifting a finger. I’ll write in your voice to build trust, boost SEO, and grow your authority.

Hi, from the Founder

Hi, I’m Aerin — founder, creative director, and the person behind the strategy, structure, and attention-grabbing content.

After nearly a decade in marketing — leading campaigns, building brands, and writing more captions than I can count — I launched The Narrative Refinery to help modern businesses stop winging it and start showing up with clarity. Because good content isn’t just about creativity. It’s about consistency, intention, and results.

Whether you’re launching something new or refining something great, I’m here to make sure your brand feels as good online as it does in real life and performs like it should.